'Degrees get you into the room, it is the attitude that counts,' says adman Madhukar Kamath.
Travellers at the Mumbai airport were in for a surprise recently. They were greeted by Volkswagen's flagship product Beetle. Not the original one, but a car made from scrap, which was a "tailor-made" out of home (OOH) advertisement designed by DDB MudraMax.
Three recalls of Goafest's award-winning campaigns in one week.
Piyush Pandey retiring? I'm not going anywhere, says O&M's South Asia executive chairman.
'This Lok Sabha election is more of a trial for GenAI content.'
In many respects, Ramdev is also among the busiest FMCG brand ambassadors.
This is an effect of general slackening in economic growth; however, this is not true of digital media, where business is booming.
Greenwashing is making misleading or false environment-friendly claims about a product. Consumers in India currently do not have any way of telling whether a claim is authentic or greenwashing. And one never hears of action against any company for making false claims of being environment-friendly.
India's music maestro AR Rahman and India's Test cricket captain Virat Kohli will join forces to compose the official anthem for the inaugural season of the star-studded Premier Futsal League.
Globally, brands are discovering the power of sonic branding.
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Bata came up with new brands to beat industry competition.
Advertisers look at large families as target audience and speak to the 50-year old plus.
For Arnab Goswami, the television studio is a stage and he plays his part to the hilt, with a finger on the pulse of the English-speaking audience, says Veenu Sandhu
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